Client: SOONHARI
Scope: Brand Expansion & Digital Experience
Deliverables: Website Design (UX/UI), Visual System, Graphic Templates, Product Labels, Promotional Assets, Digital Campaign Materials
SOONHARI is the original flavored soju from South Korea. Offering a modern take on one of the world’s most historic and widely consumed spirits.
Challenge
Expanding into the U.S. market, the brand needed a refreshed digital presence and cohesive visual system
Solution
A website with UX driven product education, a color-forward UI system, updated label and packaging concepts, and a suite of graphics for campaigns and retailer promotions.
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A custom illustration system was created to expand SOONHARI’s visual language. The artwork added playful, flavor-driven personality to the website and marketing materials, helping the brand feel more cohesive, modern, and expressive.
