Store Graphics & Signage
Challenge
As the company rapidly expanded across new markets, visual identity and marketing materials became fragmented. Store signage, digital ads, packaging, and internal promotions varied in tone, quality, and consistency.
Solution
The brand needed cohesive creative direction, work encompassed everything from promotional campaigns, designing store signage, shooting photography & videography, and creating brand collateral.
Digital Ads
Digital interpretations of seasonal advertising campaigns, designed to expand reach through cross-platform distribution.
Extending the brand’s reach into large format visibility the goal became to consistently design clean, minimal billboard campaigns every season that emphasized message clarity in high traffic areas of St. Louis, Dallas, Philadelphia, Dallas, and New York. Below, are several examples of this as well as store window & wall signage. To support local flexibility, a modular signage template was implemented allowing teams to easily adapt regional promotions.
Billboards & Signage
A Photography System was implemented to shoot products for Web & Marketing. Products were then shot in studio for use across advertising, promotional, and in store materials. These images were then used to develop final creative for print, digital, and packaging, maintaining a cohesive and elevated brand presentation.
Below is a look at my process, from capturing to implementation.
PHOTO & VIDEO
Client: CBD Kratom
Scope: Creative Direction, Photography & Video, Advertising
Deliverables: Product Photography, Motion, Digital Ads, Billboards, In-Store Graphics, Print Collateral, Social Campaigns, Merchandise
CBD Kratom is the largest privately owned cannabis and kratom retailer in the United States, with more than 60 locations nationwide. As an in-house designer, I touched creative across digital, print, and e-commerce, helping unify and modernize the brand’s identity at every touchpoint. My work spanned photography, videography, campaign strategy, billboards, packaging, & retail environments.
Retail signage systems encompassing everything from campaign posters and price cards to planograms, permanent wall graphics, and acrylic display elements.
